Wolfie's hits the roof in Germany

In 2023, Rod Stewart – together with his partner Duncan Frew – launched his own whisky brand, Wolfie's. To date, Wolfie's has been placed in a total of 25 markets, with three new ones added this year: the Netherlands, Argentina and Germany.
And in good old Germany, Stewart's whisky has really taken off within just a few weeks. At Kaufland alone, over 2,000 bottles with the grinning wolf on the label were sold in just over two weeks.
Added to this are sales through Lidl stores. This makes Germany one of the largest markets for the Wolfie's brand, alongside the USA, Great Britain, Argentina and the Netherlands.